The best way to distinguish yourself as a Realtor in an industry where there are so many choices is to personalize your service. Among other things, personalizing your brand helps to make you recognizable, invites new clients to pick you over another contact and shows a level of initiative that translates well to the business of real estate. What better way to personalize your brand than to add friendly and professional headshots to your marketing campaign? It’s amazing what kind of connection can happen when a client sees a sharp and well put together image of you. It’s all about first impressions in this business and this is even before they make contact for the first time!